What Fair Trade actually means

About 2 billion people in Asia, Africa and South America live in abject poverty, even though they work hard. For many workers in the southern regions, the structures of the conventional trade doesn't provide them any good chance for living a decent life. Also, it chases more and more small producers away from the market.

Global trade can also be fair! With Fair Trade, one contributes for hard-working people all over the world, that they get an income which guarantees them a decent life and which in the longer term offers them a real opportunity to improve their living standards. The vision of Fair Trade is a world where justice and sustainability are at the heart of trade structures and practices so that each person can aspire to a safe life and also develop its potential.

Our vision

Through our Fair Trade initiative we would like to catch your attention and convince you of the great value of buying Fair. The products we offer are selected with extreme care. Buying through us makes you an active contributor to a Fair global market. A warm thank you for your contribution.